How You Can Reach Your Audience with a Video

Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly.  If you need […]

In the Market for A Business?

How many times have you been in a business and noticed that the place is booming even though service is poor, then imagined what the business could be like if it were run properly? How often have you encountered incompetent ownership or management and though, “Boy, if I owned this place, I could turn it into a booming success.”? Or […]

Techniques For Writing a Business Plan

A business plan works to convince individual or institutions for investing money in his business or loaning money. Sometime the plan writing is more important than the plan itself. While attempting to write a plan, the businessman’s strategic foundation should be identified first. This strategic foundation explains about the type of business he wants to start or which type of […]

Business Model Basics – Getting It Right First Time

A really good place to start is with your pricing, pricing is probably one of the biggest areas that people get wrong. When you set your prices too low, and your effort and resources to get those products and services to market are too high, you have got it wrong. Setting the wrong price means your business is not going […]

Why Small Businesses Must Advertise Or Perhaps Die!

Some of the advertising was effective, but for the most part advertising was not necessary for survival. Of course there were exceptions then and there are exceptions now. Certain businesses have always had to advertise regularly. These include vehicle dealerships and retail stores particularly. But for the most part, most small businesses – and particularly B2B (business-to-business) enterprises didn’t advertise […]