The new age of digital marketing differs greatly from marketing strategies of centuries past. However, modern digital techniques also share many similarities with advertising methods of times long since past.
In today’s times, the Internet has blossomed into a tremendous amount of marketing options. Advances in the web have brought us Really Simple Syndication (RSS) feeds, the famous podcast, video E-mails, and blogs. The advent of the cellular phone allows the public to always be in contact with whomever they wish to speak or write. Short Message Service (SMS) is the terminology used when referring to a text message via a cell phone. Whether it is your cell phone company, your electric company, or any other business offering goods or services, anyone with a cellular phone can be informed of pertinent information.
Often overlooked is the melding of today’s digital marketing media to the advertising media used in decades past. The standard road sign has been in service since the dawn of advertising, and certainly before the arrival of cars. Digital marketing today heavily uses this old form of media in digital displays seen often on major highways and interstates. Furthermore, without the old fashioned telephone there could be no cell phone, therefore, no SMS.
As early as anyone living can remember, the art of advertising has always been with us. Marketing methods, as well as forms of media, both yesterday and today have attempted to accomplish the same goal, to offer wares and services. Any business operating with fears of modern technology are at a great disadvantage. Perhaps those business owners finding themselves apprehensive to today’s advertising methods should remember their similarities to a simpler time.