Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly. If you need help how to leverage your marketing video and use it to r...
Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your bottom-line. Online marketing strategies have been carefully devised and intelligently implemented. But what about monitoring these efforts?
Measuring performance and comparing the outcomes to an established line of performance is key to identifying success areas and pain points of your online marketing programs. Although there are several metrics that call to be measured, here are the Top Ten for your dashboard that you cannot afford to miss! We’ve broken them into three specific categories – Traffic Generation, Conversion and Revenue metrics.
1. Overall Site Traffic: The Google Analytics dashboard is a treasure trove of metrics! Use it to measure your overall site traffic, which not only includes overall page views or the number of website hits, but also the number of unique website visitors on a per week and monthly basis.
2. Traffic Sources: This is a great metric to evaluate if a certain set of keywords or channels are working for you or not and if your traffic distribution is ‘healthy’ – relying on just one source for a majority of your traffic can cause problems if that source changes or ceases to exist. Access the Channel and Source/Medium reports on Google Analytics to get detailed traffic information such as traffic source, referral traffic and traffic from promotional activities. Additionally, you can also incorporate metrics to understand your mobile audience.
3. Email Subscribers: Free tools such as Feedio provide metrics such as email subscriptions per post and subscriber tracking. These metrics will help you understand what topics and content resonate well with your audience.
4. Social Sharing Counts: Social sharing metrics help you track the number of shares each post has received on each social media site. You can use tools like Social Metrics to track the shareability of each post; per-post level tracking helps you understand what content your social audience likes and dislikes and you can accordingly implement improvements.
5. Click Through Rate: CTR is a metric that measures how many people actually clicked on your Pay-Per-Click (PPC) ads each time your ad is viewed and an impression is created. A higher CTR means better Quality Score, which translates to lower PPC costs from Google AdWords.
6. Conversion Rate: Also known as Call-To-Action rates, CVRs measure the number of website visitors that get converted into valuable leads. Understanding your CVRs can help you evaluate what aspects of your digital marketing campaigns have worked the best, so that you can set benchmarks for your next set of campaigns. Use tools like Bit.ly and Kissmetrics to measure your CVRs or CTAs and work towards optimizing your campaigns.
7. Bounce Rate: Another metric that helps you evaluate the resonance capabilities of your content with your audience, Bounce Rate measures the site visitors that leave your site immediately on arriving, if they find your content irrelevant. Bounce Rate assists you in improving the quality or impact of your content.